Michael J Newberry

I’m a multidisciplinary creative and Design Director with extensive experience building brands and delivering premium work across brand identity, logo design, graphic design, apparel design, and art direction. I lead concept-to-market programs that translate strategy and consumer insight into cohesive creative systems—spanning identity, product, campaign assets, and retail-ready storytelling—with clear ownership from initial vision through launch. My approach emphasizes disciplined design fundamentals—brand architecture, naming/positioning support, logo systems, typography, layout, and presentation—to create work that is clean, modern, and immediately legible to both consumers and stakeholders. From there, I execute the full product pipeline as needed, including print and textile development, CAD layout, trims/branding execution, fittings, and production collaboration to ensure the final output is precise and on-brand. My work has been delivered with measurable success across both branded and private label programs for Adidas, Reebok, Target (Private Label), AquaTech, Sperry Top-Sider, Kenneth Cole, P.J. Salvage, and Disney.